Black Diamond Marketplace

The problem

Heavy equipment still moves the way it did twenty years ago. Buyers are restricted to brochure style websites that are outdated and bounded by listing managers as well as auction houses cornering you into an impossible bidding war.

The industry already has supply and demand, now it needs technological sovereignty.

The solution

Create a designated marketplace that is easy the connection between buyers and sellers supported with AI without losing human contact and regaining full control of negotiation power.

The strategy

Black Diamond already has a name, a diamond mark, and years of equipment credibility. To make a generational shift in the industry, we must design a product that falls in line with the new generations technology familiarity. This start with changing our brand positioning.

“Machinery Deals Made Easy. Human-first. AI-supported.”

The brand system

Our UX and brand system was designed with our target user in mind. That is why we needed simple UI elements that are familiar on other platforms, making it easy for our target audience to navigate and use our platform.

Listing generation

AI is a tool, not the product. The product is trust + speed. AI removes the blank listing form. Verification and direct contact do the rest.

I implemented an easy-to-use listing generation process where the seller can write out what they're selling exactly as they would speak in person. Our AI system then writes the listing and extracts all the specs from the equipment that the user talked about. Users can then make changes, upload their photos, and publish their listing in less than 1 minute.

Verification grading

Once the user submits their listing, it goes into pending approval, where our backend verification AI agent grades the listing and auto-approves great listings or sends feedback on listings that need improvement or changes. This allows for the highest-quality content on our website inventory improving speed and trust.

Inquiry verification

One of our biggest ambitions is to reduce spam and fraud probabilities when it comes to connecting buyers and sellers. I implemented a backend AI agent that verifies inquiry submissions and analyzes them for any potential fraud or scam keywords filtering out any possible phishing bots and delivering the best potential buyers to our users.

Architecture