Titan is a pioneering manufacturer and drilling operations company whose technologies have reshaped its position in the oil and gas industry. They came to me seeking a brand identity strong enough to match their innovation and reputation.
The logo design pays tribute to Titan’s engineering precision. Built using the Fibonacci sequence, the mark embodies both structure and strength — a visual reflection of the company’s bold impact. The design represents the downward motion of a drilling operation, formed by two geometric blocks in a “T” configuration. Crafted with perfect proportion through Fibonacci ratios, the result is a mark that feels balanced, intentional, and visually satisfying to the eye.
Switzer Variable is the chosen font to give face to the Titan brand. It is a variable font that is fierce and commandful when in heavy weight, yet professional and relatable when using it in lighter weight. It is the perfect font family to that supports the voice and personality of Titan.
