For this project, the goal was to craft a personal brand identity that conveyed the professionalism and expertise of our dentist client in Juarez, Chihuahua—without relying on any typical tooth imagery. We drew inspiration from the specialized “flap” technique frequently used in periodontics to treat gum recession. Noticing how the gum repositioning movement subtly mirrored the client’s initials, we incorporated this shape into the logo, creating a refined, meaningful design that the client loved. The result is a sophisticated brand identity that reflects the precision and care unique to his practice.
